-LRB- CNN -RRB- -- A self-professed Apple fanatic , Jonathan Zufi was looking for a book of photography profiling the company 's products through the years .

When he did n't find one , the Atlanta software engineer decided to make one himself .

`` Iconic : A Photographic Tribute to Apple Innovation '' is the result . Released last month , the hardcover , coffee-table book contains 350 pages of photos documenting nearly every product the company has ever made .

Apple has long been unapologetically focused on design and Zufi , a native of Melbourne , Australia , said he wanted to celebrate that with his images .

`` Other companies came up with the guts for a machine and then the engineers would find a way to stuff them into a box , '' said Zufi . `` Steve Jobs started with the box and said , ` You need to find a way to get the guts in . ' ''

The book , currently available only through its website , sells for $ 75 , or $ 300 for a special edition which , along with other extras , comes with a custom-fit book case designed in a retro style inspired by Apple products of the 1970s and '80s .

It 's all an unlikely project for a software engineer with no formal photography training . Zufi bought new equipment and consulted with a professional as he began the project , which was four years in the making .

All along , he focused on shooting artistic images that did n't resemble promotional product shots .

`` I did n't want to take photos that you could find in marketing material , '' he said . Instead , he said he approached each shot by looking for an image that would `` create that same emotional connection to that product , but maybe does n't look like something you 've seen before . ''

For example , when shooting the first version of the iPhone , released in 2007 , he chose an image of the back of the phone .

`` I do n't really remember seeing a lot of the photos of the back , '' he said . `` It 's little things like that . ''

Zufi , who began sharing his images on the website Shrine of Apple , said he has n't had any official communications with Apple about the book .

`` I did n't even try to reach out . I knew that it probably would n't get anywhere , '' he said .

`` I can tell you there 's been an enormous outpouring of support and enthusiasm from employees . People at the company are buying the book -- they 're buying it for themselves , they 're buying it for their friends ... . That feedback is obviously very gratifying . ''

No less of an authority than Apple co-founder Steve Wozniak wrote a foreword to the book .

`` Within these pages , Jonathan presents a thoughtful and artistic gift to Apple fans and employees alike ; photographs of Apple products -- from hardware to packaging -- the likes of which I 've never seen compiled before , '' he writes . `` Jonathan 's passion for this project is reflected on every page , and each honors the hard work of every employee and collaborator that has passed through Apple 's doors . ''

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New coffee-table book documents nearly every product Apple has ever made

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Book contains 350 pages of photos , from the Apple II to the iPad Mini

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Author : `` I did n't want to take photos that you could find in marketing material ''